If you've worked with Wally before then you know how thorough his preparation is. Wally goes way beyond most folks' expectations to make sure that your group gets the program that's exactly suited to their needs and also meets your meeting objectives. Here's how Wally's preparation typically works.
As soon as you've confirmed a date you and Wally (and anyone else you think should be present) will have a teleconference to nail down details and commitments. You'll review objectives, audience characteristics, key deadlines and more.
Wally will expect you to add him to the mailing list for program publicity and to make sure that he also receives any relevant trade publications for the period leading up to his program. Sometimes it will make sense to grant him access to your organization's electronic newsletters or private parts of your Web site.
Calls are an important part of Wally's research. There are usually two rounds of calls.
For the first round he'll ask you to help him identify and contact folks who understand your business well and who are articulate in discussing it. For the second round Wally usually wants to contact folks who are likely to be in the audience to ask them what questions they want answered by his program.
Sometimes the research involves a special survey. For a recent program for insurance agents, for example, Wally identified twenty-five ways other agents were using digital technology to improve profits. For a group of retailers he conducted a performance audit of fifty Web sites from their retail segment. For a group of salespeople Wally actually surveyed their customers and was able to share fresh information on the customers' views.
Obviously, every presentation is different and so is the preparation. But you can count on Wally to do thorough, industry- and program-specific research to make sure his program meets your objectives. Why? It's simple really. Wally wants to come back and speak to you again and again and that will only happen if he's got the kind of content that shows he knows the business.
If you're ready to move further with possibly booking Wally, click here.
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